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席亚拉
锡亚拉和她的女儿,赭色,由小女孩的父亲拍摄,西雅图海鹰四分卫罗素威尔逊。(罗素威尔逊照片)

在Russell Wilson的Superfan应用程序中的评论和聊天中纹理,无论发生什么或发生在西雅图Seahawks四分卫的足球场上有时会带回座位,以便更加紧迫的问题:我们什么时候能看到Sienna的照片?

锡耶纳公主威尔逊,NFL明星和他的艺人妻子Ciara的女儿,可能是名人婴儿世界中最好的秘密。直到今天。

Nearly nine months after her daughter was born, Ciara is joining Wilson on TraceMe, as the second high-profile personality in the Seattle-based startup’s stable, which promises exclusive and behind-the-scenes daily content to fans longing for more access than traditional social media platforms might provide.席亚拉’s channel launchedwith insights into her world of music, dance, fashion, beauty and family — including a video and images (shot by Wilson) showing off the couple’s little girl to a worldwide audience for the first time.

这一切都是非常传统的,在人们杂志的感觉中,谈到更多关于名人的私人生活的信息。亚博体育提现不出来但由于威尔逊的激情和能量,作为Traceme的主席,以及在不断增长的公司建造的团队,用于讲述故事的工具和技术使一切都非常突出。

六个月后Traceme推出该公司继续聘请900万美元的资金,该公司继续雇用 - 从现在开始到24位的15名员工,并迁入西雅图市中心德克斯特霍顿大厦的新办事处。洛杉矶还有一个新的办事处,内容和业务发展硕士 - 并强烈推动吸引未来的纹理明星。

Ciara Traceme.
Ciara在Traceme App上的Ciara频道星期四上午展示了艺人的“世界”的一些收藏品和布局。(Traceme图像)

Joe Braidwood, vice president of marketing, told GeekWire that Wilson was the perfect in-app pioneer and test case during Seahawks games and into the off season.

“That’s kind of been phase one for us, really validating for us to what extent his fans respond to various pieces of content, what they love and what we can work on, what we can evolve,” Braidwood said. “And that’s been a great learning curve for us. Now we’re really ready for phase two, which is introducing our second celebrity and going bigger in many respects.”

作为在美国和海外广泛的音乐和时尚图标,Ciara并不陌生,与数百万粉丝分享她的生活 - 1760万Instagram.,1050万美元推特1300万Facebook。While TraceMe isn’t sharing numbers on app downloads or engagement it has achieved so far with just Wilson, the company is confident that Ciara — who married the football star in July 2016 — will attract a robust new audience.

“有一个很大的人爱冠军,他们不一定是Seahawks粉丝,他们不一定进入足球,这将很高兴看到他们进入产品,”布法伍德说。

Russell Wilson
西雅图Seahawks Star Russell Wilson于9月推出了启动Traceme。(Traceme照片)

但是,当涉及到建立社区时,威尔逊使用该应用程序的使用已经教授了Traceme团队。在上周之前,参与在附加到涉及威尔逊的特定内容的评论中进行了参与。现在,用户可以开始自己的对话并与其他粉丝互动并讨论各种主题。UX也已添加一个功能,使得当Celeb参与对话时,使其非常清晰。

为了他的部分,威尔逊不仅仅是粉丝的重点,他在那里与他的追随者混合起来。Traceme跟踪用户查看谁是最活跃的,威尔逊始终位于三个或五个中的评论。

“It’s one of the real, unique perspectives on what we’re actually building, this idea that you can literally be in a group conversation with someone that you’re obsessed with and that you’re inspired by,” Braidwood said. “The reaction from the fans to that has really been quite overwhelming.”

Traceme的劳拉卡西迪作为Ciara的内容总监,自7月以来一直与她合作,在制作她的品牌以及她的世界在应用中看起来像什么。他们一直专注于不仅涉及她的故事,而是她的网络 - 她围绕自己的人物和她将与她的粉丝分享的专家。

他们还考虑了Ciara的个人和专业日历,以及在她的生命中发生了什么以及如何以及何时与粉丝分享这些时刻。

Laura Cassidy Traceme.
Laura Cassidy, a content editor at Seattle-based TraceMe, has worked with Ciara to craft the world that the entertainer shares on the app. (Photo courtesy of Laura Cassidy)

“她是一位忙碌的女士,她在娱乐领域做了很多不同的东西,但她也是一个非常敬业的妈妈,”卡西迪说。“这是她生命中的一大部分,她的粉丝从来没有真正看到以前的粒度方面。他们也从未见过女儿。看到她的探索并拥抱自己并与她的粉丝分享是非常有趣的。There are a lot of people who feel like they’ve grown up with Ciara, and we know that a lot of her fans are mothers, so it’s going to be so rewarding to see people actually get that full, 360 view on who she is as a woman.”

Cassidy calls the job of managing content around a celebrity such as Ciara a natural progression of the type of lifestyle and fashion journalism she has always done in previous jobs as a writer/editor at Seattle Weekly, Seattle Met magazine and on a digital team in Nordstrom’s creative projects division.

She said she still thinks like a magazine editor, cutting up information and presenting it in new and interesting ways.

“I’m very much a storyteller, so I think about characters and narratives,” Cassidy said. “What’s been really cool for me is learning how to do that in the framework of an app.”

重复系列 - 比其他系列更沉浸和肉类 - 将有助于填写由各种类型的媒体填充的渠道 - 简单的文本,幻灯片和许多宽度和许多视频。

“当他们排队等待咖啡时,我想起了拔出手机的人,我想到了晚上睡觉,并在睡觉的情况下戴上睡觉,以真正沉沦,”卡西迪说。亚博体育提现不出来“If I have a story idea, the frame that I run it through to test myself about whether or not it’s really solid is you have to learn something new about Ciara, you have to learn something new that you can use in your own life, and you have to feel like you couldn’t have gotten it anywhere else.”

除了美容提示和时尚洞察力之外,卡西迪留下了留下的印象,并被DIY妈妈系列逗发,其中Ciara和她的朋友在厨房桌上制作项目。

“这不是人们的期望。这将是真的很有趣。“

As for Sienna, the little girl who now gets to join big brother Future in the spotlight, Cassidy said fans have been going “berserk” waiting for a better look. On Instagram, for instance, both parents have played it coy for months.

全部在星期四早上改变了Traceme。

“This is a special case,” Cassidy said. “Oftentimes high-profile babies get revealed when they’re maybe a week old or something, and Sienna is almost a year old. Russell and Ciara are very family centric and thoughtful. They want to share their family with their fans in a really, really special way.”

Based on his ongoing use of the app he dreamed up, from a company he helped build in Seattle, Russell Wilson is sure to be a proud husband and dad in the comments on his wife’s new channel.

纹理可供选择iOS.right now, and will launch on Android in March.

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