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(Selz Image)

亚马逊收购了Selz,一家成立7年的初创公司,帮助企业家在线销售产品。这一交易标志着亚马逊将继续关注第三方卖家,因为它将面临来自Shopify的潜在竞争。

The acquisition was first noted in a博客文章上个月由Selz首席执行官兼创始人出版Martin Rushethat recently surfaced on推特.

拉什写道:“我们已经签署了一项协议,将被亚马逊收购,并期待着与他们合作,继续为企业家打造易于使用的工具。”。“目前我们的客户没有任何变化,我们将在有进一步更新时与客户保持联系。”

亚马逊发言人向GeekWire证实,该交易现已完成。

Selz成立于悉尼,员工不到20人50 peoplewith total funding at $11 million, according toCrunchbase.It is one of many online services that provide technology to help small businesses operate e-commerce sites and process payments. It’s a market dominated by Canada-based Shopify, which has seen its stock soar amid the pandemic with the acceleration of e-commerce and更多人开展网上业务. Shopify的收入在2020年第三季度攀升至7.67亿美元,增长了96%,目前其市值约为1770亿美元。

Shopify helps power more than one million businesses across 175 countries, including large brands such as Allbirds, Heinz, and Staples Canada. It also has a bevy of partnerships with other large platforms and retailers; last week itlaunched它的支付处理系统在Facebook和Instagram上购买Pay。在2019年launcheda Shopify Fulfilment Network to help customers store and ship goods.

(Shopify Image)

Shopify and Amazon are different — customers don’t buy products on Shopify.com, for example — but in many ways they are competitors as both cater to small businesses and online merchants.

“The story of Shopify’s rise, then, is in many ways a reaction to Amazon’s,”纽约时报contributor Yiren Lu wrote in November. “It’s about a new generation of e-commerce merchants who want a shot at securing control by going out on their own. If the key to Amazon’s success has been to put the customer first, for Shopify the key has been to put the merchant first.”

第三方卖家帮助亚马逊提供多种selection of products to customers on its marketplace, beyond items sold by Amazon itself. Those sellers are responsible for more than 50% of the tech giant’s “total paid units,” a percentage that hassteadily increasedover the past decade. That number reached a record high 55% in the fourth quarter. Revenue from Amazon’s third-party seller services spiked 57% in the holiday quarter to $27.3 billion, making up 21% of the company’s total revenue.

亚马逊以前运行过一个类似Shopify的服务,叫做Webstore,但是shut it down in 2015.

2019年,当被问及两家公司亚博体育提现不出来之间的潜在竞争时,Shopify首席执行官托比·卢特克(Tobi Lutke)驳斥了这一观点,但指出“亚马逊正试图建立一个帝国,而Shopify正试图武装叛军。”

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