趋势:贝齐斯会反弹吗?亚马逊首席执行官的出发计划在洗涤中削减了对“亿万富翁税”的辩论。州
Seattle singer, entertainer, entrepreneur Ciara. (Photo courtesy of Amperity)

安培是向其董事会添加了更多的明星力量。

基于西雅图的客户数据平台周四宣布,赢得歌手Ciara将抬起来corporate social responsibility efforts, serving as an advocate and advisor on Amperity’s community initiatives.

西雅乐队妻子罗塞尔威尔逊的妻子参与了西雅图地区及以后各种各样的企业家和商业历史。

She recently launched the时装公司LR&C的房子威尔逊和前淫议席首席执行官克里斯汀一天她是创始人记录标签美容标志娱乐; she’s a bOARD成员Why Not You Foundation, a philanthropic organization dedicated to supporting underprivileged youth in Seattle and the surrounding area; she’s anambassador and partner with leading brands such as Revlon, Equinox, and Pandora.

Ciarawas also involvedin Wilson’s efforts to get a Seattle-based social-media-style app called TraceMe off the ground two years ago and the couple are members of the Seattle Sounders FCownership group。在星期三the pair announcedthat they are founding partners and equity owners in Evolution Advisors, a venture from insurance broker Acrisure catering to minority-owned businesses.

Amperity平台接受数以万亿计的数据效果ts from a single customer — via emails, purchase history, mobile app usage, website traffic, physical store visits, etc. — and crunches that information with machine learning to give marketers a holistic understanding of a given user.

CEO Kabir Shahani said Ciara gets the business and Amperity is getting an entrepreneur with firsthand experience building and representing brands at multiple levels,

“Ciara brings a critical outside voice to the organization. Someone who understands consumers and who knows what it means to serve the community,” Shahani told GeekWire. “She challenges us to think differently about our role in helping brands develop consumer trust, and how our technology can make a positive impact in people’s lives.”

Ciara and Russell Wilson pose with students from Foster High School in Tukwila during the unveiling of special King County Library cards featuring the pair as part of a为什么不是2019年的基金会活动。(GeekWire Photo / Kurt Schlosser)

预约符合公司招聘运动员和艺人进入董事会房间的一系列趋势。The Wall Street Journalpointed out Thursday that Ciara shares the distinction with tennis star Serena Williams, Oprah Winfrey, and onetime basketball star Shaquille O’Neal. One expert in the report cautioned companies not to recruit just a famous name but someone with relevant experience building a business.

拥有公司成立于2016年,拥抱拥有阿拉斯加航空公司,巴塔哥尼亚,克洛杰等品牌,通过连接各种数据来源对个人客户习惯连接不同的数据来源来微调其针对目标营销活动的品牌。亚博体育提现不出来

Starbucks was an early adopter of Amperity’s technology, and the coffee giant’s President and CEO Kevin Johnson最后秋天加入了董事会

Shahani西亚拉在符合约翰逊和说the other business leaders who serve on the board, including Concur co-founder and Accolade CEO Raj Singh and Madrona Venture Group Managing Director Matt McIlwain.

“人们希望能够相信他们购买的品牌,并且当他们真正知道他们的客户是谁以及如何让他们觉得看到的时候,品牌赚取信任,”Ciara在新闻发布中表示。“安珀特有助于品牌了解客户,以便他们可以个性化互动并建立信任。这就是为什么我很高兴成为他们所做的事情的一部分,因为我想帮助每个人都有更好的经历他们所爱的品牌。“

安珀特有160名员工,迄今已筹集了8700万美元。

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