基于西雅图的客户数据平台周四宣布，赢得歌手Ciara将抬起来corporate social responsibility efforts, serving as an advocate and advisor on Amperity’s community initiatives.
She recently launched the时装公司LR＆C的房子威尔逊和前淫议席首席执行官克里斯汀一天她是创始人记录标签美容标志娱乐; she’s a bOARD成员Why Not You Foundation, a philanthropic organization dedicated to supporting underprivileged youth in Seattle and the surrounding area; she’s anambassador and partner with leading brands such as Revlon, Equinox, and Pandora.
Ciarawas also involvedin Wilson’s efforts to get a Seattle-based social-media-style app called TraceMe off the ground two years ago and the couple are members of the Seattle Sounders FCownership group。在星期三the pair announcedthat they are founding partners and equity owners in Evolution Advisors, a venture from insurance broker Acrisure catering to minority-owned businesses.
Amperity平台接受数以万亿计的数据效果ts from a single customer — via emails, purchase history, mobile app usage, website traffic, physical store visits, etc. — and crunches that information with machine learning to give marketers a holistic understanding of a given user.
CEO Kabir Shahani said Ciara gets the business and Amperity is getting an entrepreneur with firsthand experience building and representing brands at multiple levels,
“Ciara brings a critical outside voice to the organization. Someone who understands consumers and who knows what it means to serve the community,” Shahani told GeekWire. “She challenges us to think differently about our role in helping brands develop consumer trust, and how our technology can make a positive impact in people’s lives.”
预约符合公司招聘运动员和艺人进入董事会房间的一系列趋势。The Wall Street Journalpointed out Thursday that Ciara shares the distinction with tennis star Serena Williams, Oprah Winfrey, and onetime basketball star Shaquille O’Neal. One expert in the report cautioned companies not to recruit just a famous name but someone with relevant experience building a business.
Starbucks was an early adopter of Amperity’s technology, and the coffee giant’s President and CEO Kevin Johnson最后秋天加入了董事会。
Shahani西亚拉在符合约翰逊和说the other business leaders who serve on the board, including Concur co-founder and Accolade CEO Raj Singh and Madrona Venture Group Managing Director Matt McIlwain.