Trending:In ‘How to Avoid a Climate Disaster,’ Bill Gates charts a difficult course that might just be doable
来自zoomers的电动滑板车。(Zoomers照片)

通过比传统电子摩托车租赁公司更快,更具创新的计划,Shared hit the streetsin 2019. When COVID-19 hit a year later, the Seattle-based company nearly crashed.

Now Shared isZOOMERS.,骑在波特兰的枢轴上,开始持续的可能并将滑板车共享启动转为直接的消费者和物流硬件业务。该公司在最低点持续到30,000美元的公司,现金流正面和轨道在2021年的收入达到约400万美元 - 从2020年增加了近500%。

When the pandemic hit last March, Shared was asked to remove all of its scooters from the streets of Portland, where it was operating a rental program in partnership with the city.

“We put a pause on our operations and warehoused our scooters, completely cutting off the business’s revenues,” CEO and co-founderBraydon Batungbacal.said. “This was also right around the time we were in the process of trying to close our next round of funding.”

Shared had previouslyraised$1 million from Seattle-based Madrona Venture Group and other local angels.

这家公司面对遭遇,从客户开始听到客户,希望看到他们可以在租赁业务关闭时购买自己的zoomer。共享从来没有打算成为一家直接的公司,但在与联合创始人亚历山大·米哈尔和托马斯·张的讨论后,Batungbacal表示,他们决定前进的最佳道路是改变齿轮。

The rental inventory was retrofitted for consumer use with a key/lock ignition and the IoT guts were ripped out of the scooters.

“我们卖完了我们整个翻新舰队old customers in Portland in under a month,” Batungbacal said.”The demand was so strong once we made it clear they were available for sale that we immediately took the capital generated to create a new iteration of the Zoomer exclusively focused on consumer ownership and usage.”

波特兰的旧出租仓库现在是DTC业务的缩放名和履行中心。新的消费者建造的踏板车的第一个生产订单靠近5月底。全电动缩放器的范围为30英里的电荷和最高速度为30英里/小时。他们现在的价格为1,799美元。

While they may not have seen COVID coming, the experience of running a rental business taught the founders some valuable lessons.

PREVIOUSLY:Seattle’s Shared unveils a moped-like e-vehicle for ride sharing — and plans to make it self-driving

“The rental business is definitely a difficult one,” Batungbacal said. “There’s so many moving parts that are deeply co-dependent on one another that makes it a huge challenge, as well as challenges outside of your control like vandalism and theft.”

七位员工的Zoomers导航大流行和相关的制造和供应链中断,并有库存库存,但它们迅速销售,因为一个月内的增长一直处于两位数百分比。

The plan is to focus on one model rather than a diverse lineup of products, offering an expanding selection of plug-and-play accessories for the Zoomer.

“我们希望超专注于建立一个伟大的核心产品,现在产生了最佳的客户体验,”巴登巴卡说。

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs onGeekWork。雇主,post a job here